Search Engine Marketing & PPC Management

Part 2- Pay Per Click Campaign Management

We have previously went over some very basic elements to get better organic search results. You already have a high organic search ranking for keyword, and keyword phrases, and you want to explore in another area. We meet weekly with top professional at Google to discuss relevant industry information. This is a benefit we share with all of our clients. Unlike SEO this is not really a place for “on-the-job-training”. There are some folks in the search engine marketing industry that simply put your campaign on auto-pilot. They plug into some software and let it run it’s course. Are your link impression numbers getting smaller? A business owner might understand this as a lack of interest or less search activity for keywords and phrases. That would have been a very good answer last month. What does it tell me? It says your PPC Campaign is not being managed to maximize return on investment. Your consultant still has the PPC Campaign plugged into some software program, and bleeding your budget dry and there your investment sits.

Here is a few different reasons why your sponsored links may not be producing to there full potential

• Google has changed the process for sponsored listings.
• The primary method used to determine when and where your ad is shown, is now the last metric for displaying your sponsored link.
• Money does not have the leverage it once had in determining ad-placement.
• A sponsored link is now subject to being penalized.
• If your link impression numbers are sagging, it does not mean it is the economy.

Natural SEO Management is the definitive approach to progress. Having our fingers on the pulse of the industry not only gets my clients highly ranked organically, they are also consistently showing maximum return on there sponsored link campaigns. It would be nice to get a Natural SEO Specialist that knows what the Search Engine Marketing industry represents, how and when it moves, and what it can do for your company? This is your chance to talk to the best in the business.

To Contact Brian click here

Search Engine Marketing

Part 1- Start with Natural SEO

Search Engine Marketing (SEM) incorporates both Search Engine Optimization-SEO, and Pay-Per-Click -PPC campaigns. The Organic Factor supports “Sponsored links” for the purpose of intention, as it is a very small 15%, of the bigger, SEM picture. Somewhere along the way we have almost completely replaced natural seo as part of our best practices. The Pay-Per-Click phenomenon has run the Internet marketing industry and it’s firms sideways.  Somehow the sponsored link notion has replaced a less costly solution, and has been heavily accepted as the best way to gain return on investment. My friends, the Google organic search engine result represents almost 85% of today’s Internet users. A website is generally created to increase profits and productivity, yet too few websites enjoy this opportunity. Penn State University did a study that tested over 600,000 individuals and there internet search habits.When we look deeper into this case study, it is confirmation most of us are still looking the wrong way to increase brand awareness and product visibility.

1. Buy the Domain
2. Build the Website
3. launch the Website
4. Pay for Advertising

In conjunction with the idea above, the misunderstanding is, the website will get or be highly ranked by sponsored links alone? If history is indicative of future actions, someone will be paying for sponsored links in hopes of a highly ranked site tomorrow. The phrase “Sponsored links do not directly contribute to better organic search results“, by now, it should be making a little more sense.

This is crucial for a business owner to understand, that there sponsored links are only touching a tiny fraction of the target audience.  If you have the capacity to serve 10 million customers, your settling for 150,000 customers. Where are the other 850,000? Visiting the organic search results on page 1 of your favorite search engine.

To contact Brian J Brower click here