Part 1- Start with Natural SEO

Search Engine Marketing (SEM) incorporates both Search Engine Optimization-SEO, and Pay-Per-Click -PPC campaigns. The Organic Factor supports “Sponsored links” for the purpose of intention, as it is a very small 15%, of the bigger, SEM picture. Somewhere along the way we have almost completely replaced natural seo as part of our best practices. The Pay-Per-Click phenomenon has run the Internet marketing industry and it’s firms sideways.  Somehow the sponsored link notion has replaced a less costly solution, and has been heavily accepted as the best way to gain return on investment. My friends, the Google organic search engine result represents almost 85% of today’s Internet users. A website is generally created to increase profits and productivity, yet too few websites enjoy this opportunity. Penn State University did a study that tested over 600,000 individuals and there internet search habits.When we look deeper into this case study, it is confirmation most of us are still looking the wrong way to increase brand awareness and product visibility.

1. Buy the Domain
2. Build the Website
3. launch the Website
4. Pay for Advertising

In conjunction with the idea above, the misunderstanding is, the website will get or be highly ranked by sponsored links alone? If history is indicative of future actions, someone will be paying for sponsored links in hopes of a highly ranked site tomorrow. The phrase “Sponsored links do not directly contribute to better organic search results“, by now, it should be making a little more sense.

This is crucial for a business owner to understand, that there sponsored links are only touching a tiny fraction of the target audience.  If you have the capacity to serve 10 million customers, your settling for 150,000 customers. Where are the other 850,000? Visiting the organic search results on page 1 of your favorite search engine.

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