Targeted Website Traffic!

What happens when a potential customer finds your website, only to realize your company does not sell what there looking for?  Do you leave them with a good feeling? Probably not, if there looking for something else, you have just wasted there time. The customer then leaves with a “bad taste” remembering that when they visited your store front on-line, they did not find what they were looking for. I really do not know where this comes from, maybe the old car salesman ad that promises a brand new vehicle for 10K. You think great deal, only to find out after stopping in, they sold it just before the ad went out? Is this a common tactic used to get you in the door? It just might be! When there was room for this last year in online marketing, your website pays dearly for it now.