The Internet continues to provide simple yet effective marketing strategies to initiate growth beyond the retail store front. Brian J Brower has extensive retail experience including “Big Box” multi-store territory management. Consulting for these retailers has allowed him to translate and merge the gap between manufacturer and consumer. While searching for the most relevant approach the Internet has become the bridge. Producing several e-commerce and informational sites has allowed him to keep his fingers on the pulse of the Industry. This is the only way to provide excellence across the Internet. More business owners are looking to expand outside of the “retail box” and pursue a direction our industry has been shifting towards for the past few years. The Organic Factor was launched to accommodate both new start-up websites, and those that wish to extend there brick and mortar presence into a new market. Brian is currently working to establish a dynamic standard for measuring consumer multi-channel behavior, Online & in-store.
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